2 edition of Marketing and professional football. found in the catalog.
Marketing and professional football.
Graham Stephen Ross
Written in English
M.B.A. dissertation. Typescript.
|Series||Dissertations / University of Bradford Postgraduate School of Studies in Management and Administration|
|The Physical Object|
|Number of Pages||176|
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Football is arguably one of the most important sports in the world, and the marketing of football has become an increasingly important issue, as clubs and product owners need to generate more revenue from the sport. In a wider context, football marketing has also become a benchmarking standard for other sports to learn from worldwide.
Marketing in football used to be quite simple. You had your team’s shirt and a shirt sponsor, that was it. This was a time when there simply wasn’t money in the game. marked the dawn of a new age in the world of Football Click To Tweet.
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